Brierley+Partners
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Brierley+Partners
5465 Legacy Drive
Suite 300
Plano, TX 75024
5465 Legacy Drive
Suite 300
Plano, TX 75024
Categories: Advertising, Branding, Direct Mail Advertising Services, Management & Consulting Services, Marketing, Misc. Business Services
Brierley offers a full range of loyalty and CRM services — advancing loyalty and CRM for over 25 yea
Founded in 1985 by Hal Brierley, Brierley+Partners has an unparalleled history of creating many of the world's most popular and measurably-profitable loyalty programs. A true leader in the industry, Brierley has been applying our unique Relationship Management® principles for decades.
Over the years, the company has created, managed and supported some of the world's most successful loyalty and CRM programs for globally recognized companies. From roots in the travel industry, beginning with work for some of the world's leading airline and hotel brands, Brierley+Partners' experience expanded to include loyalty and CRM for more than 175 clients across a broad spectrum of industries.
In recent years, the company has helped reshape loyalty in the retail industry, launching programs that have revolutionized loyalty cadence, technology, and member communications.
While advancing loyalty and CRM for more than two decades, Brierley+Partners has maintained a single mission: making our clients' customer relationships dramatically more profitable.
We are a privately held corporation that is a 20%-owned affiliate of WPP, P.L.C., one of the world's largest advertising and communications services companies.
Keywords: loyalty program, customer engagement
Founded in 1985 by Hal Brierley, Brierley+Partners has an unparalleled history of creating many of the world's most popular and measurably-profitable loyalty programs. A true leader in the industry, Brierley has been applying our unique Relationship Management® principles for decades.
Over the years, the company has created, managed and supported some of the world's most successful loyalty and CRM programs for globally recognized companies. From roots in the travel industry, beginning with work for some of the world's leading airline and hotel brands, Brierley+Partners' experience expanded to include loyalty and CRM for more than 175 clients across a broad spectrum of industries.
In recent years, the company has helped reshape loyalty in the retail industry, launching programs that have revolutionized loyalty cadence, technology, and member communications.
While advancing loyalty and CRM for more than two decades, Brierley+Partners has maintained a single mission: making our clients' customer relationships dramatically more profitable.
We are a privately held corporation that is a 20%-owned affiliate of WPP, P.L.C., one of the world's largest advertising and communications services companies.
Keywords: loyalty program, customer engagement
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Interview Q&A
How long have you been in business?
Since 1985, Brierley+Partners has had an unparalleled history of creating many of the world’s most popular and measurably-profitable loyalty programs. A true leader in the industry, Brierley has been applying our unique Relationship Management® principles for decades. Over the years, the company has created, managed and supported some of the world's most successful loyalty and CRM programs for globally recognized companies. From roots in the travel industry, beginning with work for some of the world's leading airline and hotel brands, Brierley+Partners' experience expanded to include loyalty and CRM for more than 175 clients across a broad spectrum of industries. Currently we serve multiple industries including C-Store/Grocery, Consumer Packaged Goods, Financial Services/Banking, Insurance, Restaurants/QSR, Retail, Transportation/Automotive and Travel/Hospitality. In recent years, the company has helped reshape loyalty in the retail industry, launching programs that have revolutionized loyalty cadence, technology, and member communications. While advancing loyalty and CRM for more than two decades, Brierley+Partners has maintained a single mission: making our clients' customer relationships dramatically more profitable.
What is your primary product or service?
At Brierley+Partners, we have a complete suite of core competencies that provide services to clients along the development, execution and measurement continuum. As a technology-enabled marketing services provider, Brierley brings to market the complete suite of marketing professional services and technology products. We provide everything you need for success – Loyalty program design, CRM strategy, analytics and research, CRM/Loyalty technology, Omni-Channel delivery, creative, production and fulfillment. Our products lead the way, delivering a real-time technology experience to maximize customer engagement.
How do you differentiate yourself from other businesses in your category and area?
Brierley brings deep knowledge and experience in the industry to guide our clients through all of the subtleties of loyalty program design and execution. We know what works and can statistically prove it. We measure ourselves on the success of the programs we manage and hold ourselves accountable as such. We feel what really sets us apart from the competition begins with keeping the customer at the center of our executions. Because we design programs as well as power them, we have a unique ability to focus on the customer at the center of the programs we execute and maximize the ROI in the business model at the same time. The result is a unique technology design to make your profitable, customer-focused vision a reality.
Since 1985, Brierley+Partners has had an unparalleled history of creating many of the world’s most popular and measurably-profitable loyalty programs. A true leader in the industry, Brierley has been applying our unique Relationship Management® principles for decades. Over the years, the company has created, managed and supported some of the world's most successful loyalty and CRM programs for globally recognized companies. From roots in the travel industry, beginning with work for some of the world's leading airline and hotel brands, Brierley+Partners' experience expanded to include loyalty and CRM for more than 175 clients across a broad spectrum of industries. Currently we serve multiple industries including C-Store/Grocery, Consumer Packaged Goods, Financial Services/Banking, Insurance, Restaurants/QSR, Retail, Transportation/Automotive and Travel/Hospitality. In recent years, the company has helped reshape loyalty in the retail industry, launching programs that have revolutionized loyalty cadence, technology, and member communications. While advancing loyalty and CRM for more than two decades, Brierley+Partners has maintained a single mission: making our clients' customer relationships dramatically more profitable.
What is your primary product or service?
At Brierley+Partners, we have a complete suite of core competencies that provide services to clients along the development, execution and measurement continuum. As a technology-enabled marketing services provider, Brierley brings to market the complete suite of marketing professional services and technology products. We provide everything you need for success – Loyalty program design, CRM strategy, analytics and research, CRM/Loyalty technology, Omni-Channel delivery, creative, production and fulfillment. Our products lead the way, delivering a real-time technology experience to maximize customer engagement.
How do you differentiate yourself from other businesses in your category and area?
Brierley brings deep knowledge and experience in the industry to guide our clients through all of the subtleties of loyalty program design and execution. We know what works and can statistically prove it. We measure ourselves on the success of the programs we manage and hold ourselves accountable as such. We feel what really sets us apart from the competition begins with keeping the customer at the center of our executions. Because we design programs as well as power them, we have a unique ability to focus on the customer at the center of the programs we execute and maximize the ROI in the business model at the same time. The result is a unique technology design to make your profitable, customer-focused vision a reality.
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